E-books and e-publishing
E-books and e-publishing
(C) 2002 Copyright Lidija Rangelovska.
Book Excerpt
which digital content can be replicated - publishers resorted
to draconian copyright protection measures (euphemistically
known as "digital rights management"). This further alienated
the few potential readers left. The opposite model of "viral"
or "buzz" marketing (by encouraging the dissemination of free
copies of the promoted book) was only marginally more
successful.
Moreover, e-publishing's delivery platform, the Internet, has
been transformed beyond recognition since March 2000.
From an open, somewhat anarchic, web of networked computers -
it has evolved into a territorial, commercial, corporate
extension of "brick and mortar" giants, subject to government
regulation. It is less friendly towards independent (small)
publishers, the backbone of e-publishing. Increasingly, it is
expropriated by publishing and media behemoths. It is treated
as a medium for cross promotion, supply chain management, and
customer relations management. It offers only some minor
synergies with non-cyberspa
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it is a nice book
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